Now I know

Now I Know is a new project from the video production company Sprinkle Lab.

The purpose of Now I Know is to record and publish short videos of successful entrepreneurs sharing lessons they've learned along the way. Each video is under three minutes long so they are short and to the point.

Some of the names you might recognize in the videos are Craig Newmark, founder of Craigslist, and MG Siegler of TechCrunch and ChrunchFund.

H/T to Free Technology for Teachers.

The commercial campus

Corporations are hiring students to promote their brand on campus. At the University of North Carolina, American Eagle helps first-year students move-in, while Target hosts the inaugural party.

Watch this The New York Times video to find out more about this business practice which might be a bit unusual for us and judge for yourself.



You can also read the related newspaper article here.

The New York Times also presents a slideshow with the most general ideas of the scheme.

Jonas Ridderstrale

Watch business guru Jonas Ridderstrale giving some advice on good management practice and asnwer these questions.

1. What is Dr. Jonas Ridderstrale´s 1st recipe?
2. How did ex- General Electric CEO Jack Welch describe hierarchical?
3. What is EBTS?
4. What is the 2nd recipe?
5. What did he say we (business) should focus all our energy on?
6. What is his definition of management?
7. What do managers spend 80% of their time doing?
8. What is the 3rd recipe?




H/T to El blog para aprender inglés.


Key:
1. Companies need to move beyond centralised solutions.
2. Companies show their face towards the CEO and show their ass to clients.
3. Expected time between surprises.
4. Don’t plan or try to predict, try instead to adapt to changes.
5. Focus on being the surprise / Focus on being the change.
6. The art and the science of stamping out (eradicating) deviance or deviants.
7. Managers spend 80% of their time dealing with 20% of products, people and businesses that perform the worst.
8. Look at the changes that are currently happening / Follow the evolution.

H/T This is an activity from El Blog para aprender inglés.

The art of choosing

Sheena Iyengar studies how we make choices -and how we feel about the choices we make. On this TED talk she touches on both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.

Using Menu Psychology to Attract Customers

Although this The New York Times article is a year old, its content is fully dated. Find out about the tricks restaurants use to attract customers on these special dates throughout the year. A good read, although a bit lengthy.