domingo, 23 de octubre de 2011

The commercial campus

Corporations are hiring students to promote their brand on campus. At the University of North Carolina, American Eagle helps first-year students move-in, while Target hosts the inaugural party.

Watch this The New York Times video to find out more about this business practice which might be a bit unusual for us and judge for yourself.



You can also read the related newspaper article here.

The New York Times also presents a slideshow with the most general ideas of the scheme.